Practitioners often think that the primary benefit of an acupuncture practice website will come from random search engine traffic. Not so. The best reason to have an acupuncture website is to reap the full benefit of your word of mouth.
We all know that word of mouth is the core of marketing an acupuncture practice. But how does word of mouth work? Do patients go around handing out business cards? Well yes, sometimes (especially if you encourage them to!). But in most cases they simply mention you. If you can’t be found in Google these mentions will be less likely to turn into real patients. So stop hiding from your potential patients and get your acupuncture website online today!
Google is by far the most popular search engine in the U.S. Almost 70% of all internet searchers in the U.S. are going to see Google’s results (even though they might not be using Google directly). So Google should be your primary focus when optimizing your acupuncture website.
Other search engines that people use are Yahoo! and Microsoft’s oft renamed search engine, currently known as Bing. A handful of people also use Ask.com, mainly in the South West U.S. And that’s it.
UPDATE: Yahoo now licenses its search results from Bing. That means that Yahoo results will be identical to Bing results.