Improve search results with targeted content
Google wants to link to useful, unique, well-written content. To improve your search engine optimization (SEO) for a specific topic, you'll need to create content about that topic.
Just Getting Started?
If you're just getting started, a good first step is to create web pages for your specialty areas. For example, if you want to show up higher in the search results when someone searches for "fertility acupuncture in portland", you can start by creating a web page called Fertility Acupuncture that describes the benefits of acupuncture for fertility, answers any frequently asked questions, and has information about your Portland office location.
Get Serious by Creating a Content Strategy
People often search for very specific topics, like "can acupuncture help a numb index finger". If you're serious about search engine optimization, you'll need to take advantage of these specific searches by creating highly targeted blog posts. Creating very specific, detailed articles about your areas of expertise is known as a content strategy and it's the best way build strong rankings in Google. Don't forget to target your geographic location in the post content, when possible.
For example, you might create blogs posts with titles like:
- Portland Residents Turn to Acupuncture for Tension Headaches
- Acupuncture for Lower Back Spasms in Texas Athletes
- For NYC Woman Over 40, Acupuncture Can Improve IVF Outcomes
- Acupuncture for Numbness and Tingling (Peripheral Neuropathy) of the Finger
After creating an article, you will then want to share it on social media to draw readers to your website and encourage sharing by your followers. If you aren't using social media yet, start by creating a Facebook page for your business. Then encourage all of your existing clients to like your page and leave you 5 star reviews.
NEXT: Increase Your Website's Authority
Google judges your website based on it's popularity. To improve your popularity, you'll have to get more inbound links, i.e. links from other websites that point to your website. Inbound links will improve the authority of your website, leading to higher search rankings. Here’s are some starter ideas for getting inbound links.