Google considers a link to your website as a vote for your content. Sites with high quality back links are considered to have more authority and will perform better in search rankings than sites with fewer links. Attracting links is one of the best ways to increase your search engine visibility.
All links are not the same
Google takes into account the quality of the websites that link to you. Links from popular websites, or high-profile sites like newspapers, government websites, or universities are weighted more heavily. Google also factors in the content on the pages that link to you — especially the text of the link itself — so the keywords on those pages will affect the keyword relevance of your website.
Publish Original Content to Attract Links
Publishing original, high-quality blog posts is the foundation of link building. Quality is better than quantity, so focus on writing articles that people will actually find helpful. Great content may naturally attract links, but be sure to promote your content on social media to attract attention to your hard work.
You may run across services that offer you thousands of links for a small fee. Don’t do it! Google is smart enough to know that these are fake links and you will end up hurting your website instead of helping it.
A Few Easy Links
When you’re just getting started, there are a few easy ways to get some links:
Add your website to your social media profiles.
List your business in industry databases, such as your state and national organizations.
List your business in local business directories, like your chamber of commerce.
List your website in your college’s alumni database.
Trade links with a few colleagues.
Write website testimonials for businesses you believe in — they’ll usually be happy to link to you.
One of the key components to search engine optimization is developing inbound links, i.e. getting other website owners to link to your website. The greater the number of (relevant) inbound links, the better you will do in Google. But how do you get people to link to you? As Google’s Matt Cutts explains, the best way to attract links is by doing something unique that will capture the attention and curiosity of web surfers.
Google’s Webmaster Tools are useful for checking your backlinks (i.e. finding out who links to you) and for spotting possible errors on your acupuncture website that might hinder your search engine performance. We install Webmaster Tools on your website by default. If you would like login access to Webmaster Tools for you domain, just contact support and let us know.
From Google’s Inside Search website: People often talk about “the Google results” but the truth is there is no single “Google”—at any given time there are 50-200 different versions of our core algorithm out in the wild. Millions more when you realize your search results are personalized to you and you alone.
Ever heard of the DMOZ Open Directory Project? Most acupuncturists haven’t, but it’s well known by search engine optimization professionals. DMOZ is a free, non-commercial, human-edited directory of websites. Google uses the DMOZ Directory to power its own Google Directory. DMOZ has always been considered a great place to get a free, high quality backlink that will help your search engine optimization. Unfortunately it can take a really long time to get listed, so submit your DMOZ listing today…
In this video, Google’s Matt Cutts discusses DMOZ…
Want to get your acupuncture website found by people in your local area? Google Places listings appear in Google Maps and often show up at the very top of the Google search results page for location-based queries, e.g., boise acupuncturist. Listing in Google Places is free, so what are you waiting for? Listed your acupuncture practice in Google now…
Google's Matt Cutts explains the importance of image ALT attributes for search engine optimization. Users of QiSites acupuncture website builder can edit their image alt attributes from within the image library.