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4 Mobile-Marketing Mistakes You Might Be Making

mobile device

1. Your Website Isn't Mobile-Friendly

Did you know that as much as half of your website traffic is coming from mobile devices these days? If you don't have a mobile-friendly website, you're making it very hard for visitors to engage with your content. A mobile-friendly website will also perform better in search rankings because Google has been expanding its use of mobile-friendliness as a ranking factor since 2015.

You can check if your website is mobile-friendly using Google's Mobile-Friendly Tool.

slow page load speeds

2. Your Website is Slow

Believe it or not, websites are getting slower and slower. Custom fonts, large images, and analytics scripts are some of the common culprits. Third party content, like YouTube videos and Google maps, will also slow down your pages. But for many acupuncturists, a bad hosting provider or low quality WordPress theme may be to blame.

As you click around your website your pages should generally load in less than 2 seconds. If pages routinely take 4 seconds or more, you're almost certainly losing business, because page load speed has been identified as a major factor in website abandonment.

too much text

3. Your Visitors See a Wall of Text

Well-designed web pages make it easy for users to skim, scan, and scroll by using headings, sub-headings, bold, italics, links, and images to create visual hierarchy and visual anchors throughout the page. Visual cues make your pages easier to navigate and more engaging to read. This is especially important on mobile, because it's easy to lose your place when you're scrolling through a long page. Visual structure also makes your content more comprehensible by reinforcing key words and ideas for the reader. As an added benefit, providing structure and emphasis can create more coherent HTML code, which leads to better search engine rankings.

hard navigation

4. Your Navigation is Confusing

An awkward navigation menu is one of the easiest ways to frustrate your visitors. The best approach is to keep it simple. Don't make your visitors think about how to navigate your website. Avoid menu systems that require extra taps or have "creative" approaches like multi-level toggle switches. We also generally prefer menus that don't cover or block the page content and that don't interfere with scrolling the page.

Spot a problem? Fix it!

If you're suffering from any of these problems, don't panic. No website is perfect, so there's always room for improvement. But don't ignore the problems either. Talk to your website provider to find out if your problems are easy to fix. Or check out QiSites for fast loading, mobile optimized, customizable websites.

Upgraded Mobile Experience

We are pleased to announce that the mobile designs have been upgraded on all of our themes. The updated mobile layout is cleaner and more elegant, with global quick action buttons and better typography on iPhone using Apple’s embedded fonts.

Mobile Optimized Acupuncture Websites

Making Your Website Mobile Ready

Mobile ready acupuncture websites An increasing amount of web traffic is coming from mobile devices such as iPhone, Android, and Blackberry phones. Our sleek mobile optimized websites give mobile users the key features they need, while still enabling a full-featured experience for PC and tablet users. Mobile optimization is now included free on all of our websites. Some key features of our mobile ready design:

  • • Mobile users typically pay for a fixed amount of data per month. Our mobile optimization has eliminated inessential code, style sheets, and background images to make your pages as much as 90% smaller. This saves visitors money and makes pages download significantly faster.
  • • Mobile users may have different needs than regular web visitors. For example a mobile visitor is more likely to want to get directions to your office or call you to tell you they’re running late. Our sites now have the option to add Click to Call and Map & Directions buttons to your mobile home page.
  • • Mobile devices have small screens and are often held in portrait mode. Our streamlined mobile page layout automatically conforms to the width of the visitor’s phone so that your site always fits neatly on the screen.

Learn more about our mobile ready features >

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